diff --git a/src/event-actions/all.coffee b/src/event-actions/all.coffee
index 6ae6c3a..d60521b 100644
--- a/src/event-actions/all.coffee
+++ b/src/event-actions/all.coffee
@@ -22,65 +22,79 @@ extractMentionsFromBody = (body) ->
   else
     ""
 
+formatUrl = (adapter, url, text) ->
+  switch adapter
+    when "mattermost" || "slack"
+      "<#{url}|#{text}>"
+    else
+      url
+
 module.exports =
-  commit_comment: (data, callback) ->
+  commit_comment: (adapter, data, callback) ->
     comment = data.comment
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
+    commit_link = formatUrl adapter, comment.html_url, comment.commit_id
 
-    callback "New comment by #{comment.user.login}
-    on Commit #{comment.commit_id}: #{comment.body} - #{comment.html_url}"
+    callback "[#{repo_link}] New comment by #{comment.user.login} on commit #{commit_link}: \n\"#{comment.body}\""
 
-  create: (data, callback) ->
+  create: (adapter, data, callback) ->
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
     ref_type = data.ref_type
     ref = data.ref
 
-    callback "New #{ref_type} #{ref} created on #{repo.full_name}"
+    callback "[#{repo_link}] New #{ref_type} #{ref} created"
 
-  delete: (data, callback) ->
+  delete: (adapter, data, callback) ->
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
     ref_type = data.ref_type
 
     ref = data.ref.split('refs/heads/').join('')
 
-    callback "#{ref_type} #{ref} deleted on #{repo.full_name}"
+    callback "[#{repo_link}] #{ref_type} #{ref} deleted"
 
-  deployment: (data, callback) ->
+  deployment: (adapter, data, callback) ->
     deploy = data.deployment
     repo = data.repository
 
     callback "New deployment #{deploy.id} from: #{repo.full_name} to: #{deploy.environment} started by: #{deploy.creator.login}"
 
-  deployment_status: (data, callback) ->
+  deployment_status: (adapter, data, callback) ->
     deploy = data.deployment
     deploy_status = data.deployment_status
     repo = data.repository
 
     callback "Deployment #{deploy.id} from: #{repo.full_name} to: #{deploy.environment} - #{deploy_status.state} by #{deploy.status.creator.login}"
 
-  fork: (data, callback) ->
+  fork: (adapter, data, callback) ->
     forkee = data.forkee
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
 
-    callback "#{repo.full_name} forked by #{forkee.owner.login}"
+    callback "#{repo_link} forked by #{forkee.owner.login}"
 
   # Needs to handle more then just one page
-  gollum: (data, callback) ->
+  gollum: (adapter, data, callback) ->
     pages = data.pages
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
     sender = data.sender
 
     page = pages[0]
 
-    callback "Wiki page: #{page.page_name} #{page.action} on #{repo.full_name} by #{sender.login}"
+    callback "[#{repo_link}] Wiki page: #{page.page_name} #{page.action} by #{sender.login}"
 
-  issues: (data, callback) ->
+  issues: (adapter, data, callback) ->
     issue = data.issue
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
+    issue_link = formatUrl adapter, issue.html_url, "##{issue.number} \"#{issue.title}\""
     action = data.action
     sender = data.sender
 
-    msg = "Issue \##{issue.number} \"#{issue.title}\""
+    msg = "[#{repo_link}] Issue #{issue_link}"
 
     switch action
       when "assigned"
@@ -98,28 +112,30 @@ module.exports =
       when "unlabeled"
         msg += " #{sender.login} removed label: \"#{data.label.name}\" "
 
-    callback msg + "- #{issue.html_url}"
+    callback msg
 
-  issue_comment: (data, callback) ->
+  issue_comment: (adapter, data, callback) ->
     issue = data.issue
     comment = data.comment
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
+    comment_link = formatUrl adapter, comment.html_url, "#{issue_pull} ##{issue.number}"
 
     issue_pull = "Issue"
 
     if comment.html_url.indexOf("/pull/") > -1
       issue_pull = "Pull Request"
 
-    callback "New Comment on #{issue_pull} \##{issue.number} by #{comment.user.login}: \"#{comment.body}\" - #{comment.html_url}"
+    callback "[#{repo_link}] New comment on #{comment_link} by #{comment.user.login}: \n\"#{comment.body}\""
 
-  member: (data, callback) ->
+  member: (adapter, data, callback) ->
     member = data.member
     repo = data.repository
 
     callback "Member #{member.login} #{data.action} from #{repo.full_name}"
 
   # Org level event
-  membership: (data, callback) ->
+  membership: (adapter, data, callback) ->
     scope = data.scope
     member = data.member
     team = data.team
@@ -127,7 +143,7 @@ module.exports =
 
     callback "#{org.login} #{data.action} #{member.login} to #{scope} #{team.name}"
 
-  page_build: (data, callback) ->
+  page_build: (adapter, data, callback) ->
     build = data.build
     repo = data.repository
     if build?
@@ -136,24 +152,28 @@ module.exports =
       if build.error.message?
         callback "Page build for #{data.repository.full_name} errored: #{build.error.message}."
 
-  pull_request_review_comment: (data, callback) ->
+  pull_request_review_comment: (adapter, data, callback) ->
     comment = data.comment
     pull_req = data.pull_request
     base = data.base
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
+    comment_link = formatUrl adapter, comment.html_url, pull_req.title
 
-    callback "New Comment on Pull Request \"#{comment.body}\" by #{comment.user.login}: #{comment.html_url}"
+    callback "[#{repo_link}] New comment on Pull Request #{comment_link} by #{comment.user.login}: \n\"#{comment.body}\""
 
-  pull_request: (data, callback) ->
+  pull_request: (adapter, data, callback) ->
     pull_num = data.number
     pull_req = data.pull_request
     base = data.base
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
+    pull_request_link = formatUrl adapter, pull_req.html_url, "##{data.number} \"#{pull_req.title}\""
     sender = data.sender
 
     action = data.action
 
-    msg = "Pull Request \##{data.number} \"#{pull_req.title}\" "
+    msg = "[#{repo_link}] Pull Request #{pull_request_link}"
 
     switch action
       when "assigned"
@@ -176,35 +196,45 @@ module.exports =
       when "synchronize"
         msg +=" synchronized by #{sender.login} "
 
-    callback msg + "- #{pull_req.html_url}"
+    callback msg
 
-  push: (data, callback) ->
+  push: (adapter, data, callback) ->
     commit = data.after
     commits = data.commits
     head_commit = data.head_commit
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
     pusher = data.pusher
 
     if !data.deleted
-      callback "New Commit \"#{head_commit.message}\" to #{repo.full_name} by #{pusher.name}: #{head_commit.url}"
+      if commits.length == 1
+        commit_link = formatUrl adapter, head_commit.url, "\"#{head_commit.message}\""
+        callback "[#{repo_link}] New commit #{commit_link} by #{pusher.name}"
+      else if commits.length > 1
+        message = "[#{repo_link}] #{pusher.name} pushed #{commits.length} commits:"
+        for commit in commits
+          commit_link = formatUrl adapter, commit.url, "\"#{commit.message}\""
+          message += "\n#{commit_link}"
+        callback message
 
   # Org level event
-  repository: (data, callback) ->
+  repository: (adapter, data, callback) ->
     repo = data.repository
     org = data.organization
     action = data.action
 
     callback "#{repo.full_name} #{action}"
 
-  release: (data, callback) ->
+  release: (adapter, data, callback) ->
     release = data.release
     repo = data.repository
+    repo_link = formatUrl adapter, repo.html_url, repo.name
     action = data.action
 
-    callback "Release #{release.tag_name} #{action} on #{repo.full_name}"
+    callback "[#{repo_link}] Release #{release.tag_name} #{action}"
 
   # No clue what to do with this one.
-  status: (data, callback) ->
+  status: (adapter, data, callback) ->
     commit = data.commit
     state = data.state
     branches = data.branches
@@ -212,8 +242,8 @@ module.exports =
 
     callback ""
 
-  watch: (data, callback) ->
+  watch: (adapter, data, callback) ->
     repo = data.repository
     sender = data.sender
 
-    callback "#{repo.full_name} is now being watched by #{sender.login}"
+    callback "#{repo.full_name} is now being watched by #{sender.login}"
\ No newline at end of file
diff --git a/src/github-repo-event-notifier.coffee b/src/github-repo-event-notifier.coffee
index 9f70ad0..c316493 100644
--- a/src/github-repo-event-notifier.coffee
+++ b/src/github-repo-event-notifier.coffee
@@ -67,6 +67,7 @@ module.exports = (robot) ->
     room = query.room || process.env["HUBOT_GITHUB_EVENT_NOTIFIER_ROOM"]
     eventType = req.headers["x-github-event"]
     robot.logger.debug "github-repo-event-notifier: Processing event type: \"#{eventType}\"..."
+    adapter = robot.adapterName
 
     try
 
@@ -92,7 +93,7 @@ module.exports = (robot) ->
           return false # no match, fail
 
       if filter_parts.length > 0
-        announceRepoEvent data, eventType, (what) ->
+        announceRepoEvent adapter, data, eventType, (what) ->
           robot.messageRoom room, what
       else
         console.log "Ignoring #{eventType}:#{data.action} as it's not allowed."
@@ -102,8 +103,8 @@ module.exports = (robot) ->
 
     res.end ""
 
-announceRepoEvent = (data, eventType, cb) ->
+announceRepoEvent = (adapter, data, eventType, cb) ->
   if eventActions[eventType]?
-    eventActions[eventType](data, cb)
+    eventActions[eventType](adapter, data, cb)
   else
     cb("Received a new #{eventType} event, just so you know.")